SUCCESS STORY OF SUPER X1 UNYC – HAND-PAINTED DESIGNER CEILING FANS

The era of banner art

South Indian Cinema was blooming in the 60s, 70s, and 80s; emanating art professionals and related small businesses. One such professional is Banner Artists. In this period banner art studios were the preferred avenue to create advertisements in public spaces.
Hand painted large banners of size 100 sq. ft. were the advertisements for shops, movies, and politicians. During festivals, new movie release or elections, artists work consecutively for days with 15 to 20 assistants to finish banners or 30-foot-long cut-outs.
They painted every known celebrity of their time. Their work was done mostly outdoors gratifying public and experimenting with dark colors to paint a hero like Rajinikanth or Vijayakanth or simple colors like shades of pink for the heroines.
These artists don’t just copy the images, instead, reveal individual perspective on their art. Uniqueness was found in every stroke of the brush. Even though hundreds of posters and banners were painted for the same content, no two were alike, each banner is unique.


What happened then?

Flex printing is more accurate with wide ranges of designs, color, and less labor. It is a cheaper and faster means of printing an advertisement. The advent of cost-effective digitization in and around the movie industry lead to the demise of this once flourishing art.
New technologies swooping on older technology are prevalent in all fields, but in this case, the casualty is more than just the employment, it is creativity. The established banner artists would have directed their skills elsewhere and survived, but the middling artist suddenly lost time to grow and their creativity is lost.

If there is a way to support them….


Artists in action – Super X1 Unyc

In a motivation to provide a blank canvas and a constant audience to these forgotten artists, Superfan – India’s first Super energy efficient ceiling fan has partnered with them. Superfan is the premier BLDC Ceiling fan manufacturer in India. One of their models include a series of hand painted designer ceiling fans called SuperX1 Unyc, which is India’s first hand-painted ceiling fans in retail.

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